Nadace Bohuslava Martin Official site. Discover his music, listen to soundclips, read a composer biography. Short description. Bohuslav Jan Martin: Biography from Answers. Martinu, Bohuslav. Explore information, news, performances and recordings. Date of birth. Soloist s and Orchestra. The music of Bohuslav Martinu, whose complete solo piano works have.
Bohuslav Martin - Wikipedia, the free encyclopedia Bohuslav Martin Czech pronunciation: [bouslaf marcnu] listen ; December. Bohuslav Martin Bohuslav Martinu home page at www. Download Chamber Music Jager. Czech Bohemian composer. Thousand people hall. In first line always Dr. He was of Czech ancestry. Martinu wrote six symphonies, 15 opera. Create blogs and other tools to share information. Participate openly on online forums. Create comm. Support independent groups that form around your product.
Host discussions and message boards. Give people sth. Topics Give People a reason to talk. Information that can be shared or forwarded or that encourages conver- sation. Energizing Sales. Encouraging communications. Tools Help the message spread faster and farther. Making it possible for enthusiastic customers to help sell to each other. Develop tools to make telling a friend easier, create forums and feedback tools, social networks.
Supporting Support. Enabling customers to support each other. Embracing Development. Co-create and share information. Helping customers to work with each other to come up with ideas to im- prove products and services. Involve consumers in marketing and creative. Create advocate programs. The topics 5 will be discussed in 0 below.
After that, they can start planning. Brands need to determine whether their customers are ready for further participation and in which way it is likely that they will engage. This can be assessed by the evaluation of what consumers are already doing.
Second, the marketing aims need to be defined, why a company should participate in the groundswell, e. Third, marketing has to determine the way it wants the relationship with its customers to change, if customers shall carry messages or just be more engaged with the company, for example. At least, after all questions have been answered, the appropriate technology to participate in the groundswell can be chosen, e.
The first action to amplify eWOM is listening. This is necessary to know what is going on, to spot trends as they occur and to quickly correct the course or take ac- tions to influence the system Allsop et al.
Listening takes over the traditional business function of research. Com- panies can learn what people really think just by reading. As a consequence, WOM marketing is not only a marketing tool, but also a research tool Sernovitz , p.
There are three ways to listen to the internet respectively the groundswell. They differ in their complexity and in the depth of their results:. The easiest way to listen to the groundswell feature standard listening procedures with specialized search engines, e. They assist in analyzing chatter about topics, brands or products and enable companies to identify and understand the talkers.
Checking out what peo- ple have tagged a brand on Del. Technorati is helpful in determining which blogs have the. But this is only a start. Communispace , Networked Insights and MarketTools allow companies to set up a private community on the web. They participate at least one hour per week in a community similar to social online networks. Brand monitoring is the most refined way of listening. Nielsen BuzzMetrics , TNS Cymfony or MotiveQuest deliver neat reports of what is going on in blogs, YouTube or in discussion forums, for example, and trace these findings back to certain de- partments as customer service, for example.
The tools conduct automated moni- toring of the whole online chatter that is associated with a brand. MotiveQuest, for example, is not only tracking positive and negative comments, but also tracking expressions of emotional disposition with terms like inspiration , anger or ex- citement. Listening to the comments on a blog is free and worth as much as expensive re- search from focus groups. With the insights from the groundswell, people talk to a brand instead of talking about it Sernovitz , p.
While most WOM is happening offline and can hardly be tracked or measured, the eWOM conversations are public and easy to study. Apart from that, it delivers genuine answers, e.
Additionally, listening delivers precise consumer data. Tracking tools such as those mentioned above allow saying from where or from which website talkers come from, what they were interested in or what they searched for to get there. This allows them to refine the marketing message, to define the target group more precisely or to improve the product itself Balter , p.
Listening can also predict future developments : Positive eWOM about a product, for example, indicates an increase in market share about one or two months later. It allows companies to spot and understand ongoing trends and changes. And, finally, listening enables companies to connect with people who encounter problems and address their problems directly.
A lower percentage results in lack of representa- tiveness, but a private community might be useful as well. All insights have to be properly interpreted and integrated with other sources. Listening is only one part of the conversation — talking is the other. It solves most problems that have been described in the problem definition compare 1. Talk- ing describes the change from outbound push communication to the participation in and stimulation of two-way conversations between consumers.
The traditional mar- keting funnel looks like Figure 23 below. In theory, marketing is driving people from the left to the right to convert them into buyers. The reason for this are the conversations that customers have in the middle of the funnel.
Here it is where they make their purchase decisions. They read, ask and discuss on blogs, forums or social networks to make the right choice.
The following statements all come from traditional WOM research, but according to Schindler and Bickart, all these effects on the consumer decision process can also occur for eWOM. In this case, the referability of eWOM see 2. Within the marketing funnel, eWOM can cause problem recognition , for example, because a message makes the receiver aware of a discrepancy between his ideal and his actual state and thus evoke product awareness.
Another outcome of the pre-decision information search is the so-called consideration set. By presenting negative information, eWOM input can also delete them.
During the alternative evaluation , eWOM might suggest attributes that should be attended, too, and can help the consumer to de-. Brands can start talking and participate in these conversations. As a consequence, people will comment, expect attention to their posts and a response. The easiest way to start a dialogue is simple and easy-to-find feedback forms.
An- other method is online message boards where customers can write to a company and other customers Sernovitz , p. The most common ways to start talk- ing are viral videos, engaging on user-generated content sites and social networks, blogging or creating an own community. Missing Awareness. Too little WOM. People do not know about a brand or product. People do not talk to each other about your brand. There are complex mes- sages to communicate. Posting viral videos. Joining social networks. Starting to Blog.
Creating a Community. If people do not know about a brand or product, viral videos work excellently to create awareness, not just for consumer products, but also in a B2B setting. Viral videos require affecting ideas; and if the videos succeed, the company must be ready to enter into a conversation with thousands of viewers Balter , p.
Wilson and Helm deliver similar definitions for viral marketing. It is a communica- tion and distribution concept that relies on customers to transmit digital messages to other people in their social sphere Helm , p. Creating WOM with a viral video requires a story that people love to talk about, e. In recent times, the line that separates getting noticed from getting hated has got- ten very thin. In fact, Dave Balter says, when there is viral wrongdoing suspected, the brand is mostly the first suspect Balter , pp.
One example for this is the Volkswagen Terrorist Commercial in which a suicide bomber blows himself up in a Volkswagen Polo outside a restaurant. Even if the. Accessed March 11 t h Another threat from a communication perspective is that many viral videos create WOM about the ad itself, but not about the product. But awareness is not everything. It is also necessary to start a rela- tionship with the viewers, otherwise viral videos are just another way of push.
A very successful example of a viral video campaign delivered blender manufac- turer Blendtec. The Will It Blend? The virals were produced as a substitute for advertising to create awareness — and they worked.
Within the first week, the videos had been watched by 6 million people. After music channel VH1 and Jay Leno had featured the blender, the numbers went up on 62 million. The sites offer great opportuni- ties for companies that are able to form groups to engage users in a dialogue. The key is to be there and to respond to the customers Maymann , pp.
No other WOM tool has as much potential for scale and reach as the social networks and social media sites, Sernovitz says. Social networks are basically supercharged message boards that also allow an instant linking between its users Sernovitz , pp. Ex- amples are.
On social media sites , people share stories that have been added and edited com- pletely by consumers Sernovitz , p. Examples are. These sites are a place to be for marketing to the corresponding target group, be- cause a lot of product conversation has moved with these people to the web.
There it is connected, linked to, and accelerated Sernovitz , pp. But first, before a brand joins a social network, the company should clarify that their customers participate. Joining a community is also promising if a brand has loyal followers that are likely to friend a brand. In this case it is also highly likely that there are already very ac- tive and focused online communities. In this case, companies should support these sites and engage on them. If a company sets up a profile, it is important to allow connecting and to encourage interaction.
Companies should also not sit back and hope to get noticed, but actively ask their talkers to connect them: Success on social networks is determined by the number of connections a corporate profile has. But as with viral videos, it is again necessary to create a dialogue and to an- swer questions individually. To enter a dialogue, interactive elements and the allo- cation of personnel to respond are required Sernovitz , p. Maymann warns that companies might be left disappointed by their efforts, if they misunderstand the equilibrium between media, the user and the advertiser: If there is too much pushing, he says, brands might have negative experiences with their users Maymann , p.
Its profile intends to recruit personnel and it already has 27, fans:. Communicating in social networks is quite limited. For a long-term commitment to talk with consumers, blogging is offering more opportunities, especially for extend- ing and accelerating the two-way dialogue. Private blogs are a result of the lower- ing of the barriers for publishing information and represent the shift in the balance between institutionally controlled and consumer generated media.
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No expensive was spared recording this CD meticulously over three long years. Combined with Tavin's superb performances this CD has amazed just about everyone who's heard it.
Other sample CD producers have not believed that the performances featured were recorded live and performed by a human, they're that good. The whole library has a very contemporary, hip sound so you'll be able to use it whatever music you are making.
The ensemble grooves are usually presented in a number of variations and broken down in broken down into a selection of elements so you can recreate your own combinations. There's also a very comprehensive selection of single hits and solo patterns.
All in all a very high quality library with something for everyone, you owe it to yourself to check this one out, or else you'll never know what you're missing.
More info on the Producer Talvin is building a burgeoning career as one of the most exciting and innovative percussionists to emerge in recent times. Aside from 'crossing-over' into the Western music scene, he's performed with many of the top classical concert performers from the sub-continent. He is a remarkably fresh and tireless talent with a big future ahead of him. In he also won the prestigious Mercury Music Award. From his excellent finger rolls and pitch-bends to the wonderfully executed pops and slaps, Talvin's performance is a clinic in percussive perfection Talvin's dynamics and timing are exceptional throughout, no matter what instrument he's playing, but it's important to note that Abracatabla is not a stylistically traditional ethnic percussion disc As for sound quality, well, spin this disc with eyes closed and you'll swear Talvin is sitting cross-legged on a rug five feet in front of you.
Crystal- clear tunings, pristine sounds, tasty touches of effects , the engineering, mixing, and mastering is top-notch Ernie summarizes: "Overall it's a very musical, grooving disc. Excellent playing. This is not just an ordinary ethnic sample CD - even if you are not after an Eastern feel, with a little bit of imagination these loops could add extra sparkle, spice and class to any music.
You could add 'em to ambient, tailor them to techno, give them to Goa or just use them in the sparse arrangements for which they were originally intended. The cliched curry-house loops you find on other CDs are therefore pretty-much avoided It's not surprising that Abracatabla took three years to complete. This is one inspirational CD from one very talented geezer.Chapter - Something 4 Dat Trunk (Cd 1) mp3by Dj Screw Los Cuarenta Summer - Cd 3 mp3 by Dance - Various Artists Mixotic - Ralf Noetzel - Luftzieher mp3 by Ralf Noetzel.